Sometimes social media distracts you from what you are trying to accomplish. And sometimes life gets in the way, here is a great article from Handmadeology about how to better use your time and manager it better to get projects done throughout the day! http://www.handmadeology.com/four-tips-on-managing-your-creative-time/
I know that as I also work full time and do my business full time that there doesn’t always leave a lot of free time, but if you want to be successful, you have to be busy and get your product out there! But you have to set time away, say this is the time of night where it’s Etsy time, this is the time of night I check Facebook. Facebook sucks you in and you lose an hour of productivity and then your behind on your things. Using time management is key!
But also don’t ignore your social media! Use it to your advantage, as that’s where a majority of your customers are looking for information!